The role of artificial intelligence in disinformation

Abstract Artificial intelligence (AI) systems are playing an overarching role in the disinformation phenomenon our world is currently facing. Such boost problem not only by increasing opportunities to create realistic AI-generated fake content, but also, and essentially, facilitating dissemination of a targeted audience at scale malicious stakeholders. This situation entails multiple ethical human rights concerns, particular regarding dignity, autonomy, democracy, peace. In reaction, other AI developed detect moderate online. do escape from concerns either, especially freedom expression information. Having originally started with ascending co-regulation, European Union (EU) now heading toward descending co-regulation phenomenon. particular, Digital Services Act proposal provides for transparency obligations external audit very large online platforms’ recommender content moderation. While this proposal, Commission focusses on regulation considered as problematic, EU Parliament Council call enhancing access trustworthy content. light study, we stress that mainly caused business model web based advertising revenues, adapting would reduce considerably. We also observe while inappropriate online, even such they may be more appropriate counter manipulation digital ecosystem.